Sabrina Horn's bestselling book, “Make It, Don’t Fake It: Leading with
Authenticity for Real Business Success” (Berrett Koehler, 2021), offers executives concrete advice on what to do when faced with both everyday challenges and big dilemmas. With straight talk, examples and tools, this book has helped 1000’s of leaders make the right decisions and builddurable businesses.
WHAT WE DO
Even successful entrepreneurs need advice, ideas, and skills to scale their business.
LEADERSHIP COACHING
Advice and counsel for C-level executives and Founders on how to manage difficult conversations and delicate/crisis situations, lead with empathy and humility, build collaborative, inclusive teams.
GO-TO-MARKET
Guidance on when and how to raise capital, build your brand, and expand your markets.
INSIGHTS
Clear communication of competitive positioning, company information, and critical marketing content.
VALUE CREATION
Connections and access to funding, marketing, professional services, executive coaching and mentoring.
Available Now
Her new book, “Make It, Don’t Fake It: Leading with Authenticity for Real Business Success” (published by Berrett Koehler, Spring 2021), will offer executives concrete advice on what to do when faced with both everyday challenges and big dilemmas. With straight talk, examples and tools, this book will help leaders make the right decisions and build durable businesses.
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ABOUT SABRINA HORN
Sabrina Horn is an award winning CEO, tech industry communications expert and advisor with over 30 years’ experience. In 1991, she founded Horn Group, one of Silicon Valley’s most iconic public relations firms and built it from the ground up to national acclaim. Through tech booms and busts, she learned about leadership on the job by making painful mistakes. While growing her business and working with countless entrepreneurs and CEOS, she came to understand how deeply a leader’s actions can impact a company’s success. With HORN Strategy, LLC and her bestselling book, she seeks to serve all leaders starting and building their businesses.
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