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Sabrina Horn's new book, “Make It, Don’t Fake It: Leading with Authenticity for Real Business Success” (published by Berrett Koehler, Spring 2021), will offer executives concrete advice on what to do when faced with both everyday challenges and big dilemmas. With straight talk, examples and tools, this book will help leaders make the right decisions and build durable businesses.

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Make It Don't Fake It Book

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Her new book, “Make It, Don’t Fake It: Leading with Authenticity for Real Business Success” (published by Berrett Koehler, Spring 2021), will offer executives concrete advice on what to do when faced with both everyday challenges and big dilemmas. With straight talk, examples and tools, this book will help leaders make the right decisions and build durable businesses.

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Make It Don't Fake It Book

ABOUT SABRINA HORN

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Sabrina Horn is an award winning CEO, tech industry communications expert and advisor with over 30 years’ experience.  In 1991, she founded Horn Group, one of Silicon Valley’s most iconic public relations firms and built it from the ground up to national acclaim. Through tech booms and busts, she learned about leadership on the job by making painful mistakes. While growing her business and working with countless entrepreneurs and CEOS, she came to understand how deeply a leader’s actions can impact a company’s success. With HORN Strategy, LLC and her forthcoming book, she seeks to serve all leaders starting and building their businesses.

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You Can’t Fake Authentic Leadership:

5 WAYS TO FIGHT FAKING IT

Are you faking it? This free resource will help you identify the common traps entrepreneurs and so many execs fall into and how to avoid the pitfalls of faking it in order to lead with greater resilience and authenticity.

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