Available now
Berrett-Koehler Publishers


Making it is at the heart of what drives every entrepreneur, executive, CEO, and founder. Yet, in the course of running our companies, we sabotage success by faking it. Exaggerating product capabilities, inflating revenues or our resume, omitting critical details or shirking responsibility, we stray from the trail we are blazing. Of all the business and career memes to gain popularity, few have compromised integrity more than “Fake it till you make it.” The problem with faking it is that it’s just not sustainable. After a day, a week or a few years, the truth does come out. Bottom line: faking it has ruined the reputations of countless leaders and destroyed the businesses they’re responsible for.
In her book, Make It, Don't Fake It: Leading with Authenticity for Real Business Success, Sabrina Horn, an award winning CEO and public relations expert, revisits the core of leadership and makes a call for more reality-based, authentic business practices. Through the double lens of running her own PR firm and advising thousands of other executives for thirty years, Horn shows readers how to gain the clarity of thought necessary to make sound business decisions. In her no-nonsense, straight-shooting style, Horn delivers real, workable strategies with firsthand accounts of painful mistakes and lessons learned.
A book for aspiring and seasoned leaders alike, Make It, Don’t Fake It empowers executives to disarm fear and organize risk, deal with losing and loneliness, plan for the unexpected, deal with complex situations, and create a strong culture and organization designed for long-term, sustainable growth.
Making it is at the heart of what drives every entrepreneur, executive, CEO, and founder. Yet, in the course of running our companies, we sabotage success by faking it. Exaggerating product capabilities, inflating revenues or our resume, omitting critical details or shirking responsibility, we stray from the trail we are blazing. Of all the business and career memes to gain popularity, few have compromised integrity more than “Fake it till you make it.” The problem with faking it is that it’s just not sustainable. After a day, a week or a few years, the truth does come out. Bottom line: faking it has ruined the reputations of countless leaders and destroyed the businesses they’re responsible for.

In her forthcoming book, Make It, Don't Fake It: Leading with Authenticity for Real Business Success, Sabrina Horn, an award winning CEO and public relations expert, revisits the core of leadership and makes a call for more reality-based, authentic business practices. Through the double lens of running her own PR firm and advising thousands of other executives for thirty years, Horn shows readers how to gain the clarity of thought necessary to make sound business decisions. In her no-nonsense, straight-shooting style, Horn delivers real, workable strategies with firsthand accounts of painful mistakes and lessons learned.
A book for aspiring and seasoned leaders alike, Make It, Don’t Fake It empowers executives to disarm fear and organize risk, deal with losing and loneliness, plan for the unexpected, deal with complex situations, and create a strong culture and organization designed for long-term, sustainable growth.