GO-TO-MARKET STRATEGY

  • Guidance on how to navigate the critical inflection points a young company faces: funding, launches, pivots, leadership changes, business expansion, and crisis.
  • How to get people to care about your company; when and how to build a marketing operation that builds your company’s brand and creates industry awareness.

INSIGHTS

  • Direction on the creation of important company information including: investor decks, Board reports, media communications, messaging and competitive positioning, other marketing content.
  • Executive coaching and preparation for presentations and interviews.

VALUE CREATION

  • Access to a premier ecosystem of venture capital, marketing and communications (PR, digital, advertising) resources, and other industry experts and specialists in Silicon Valley and on the East Coast.
  • CEO mentoring and leadership support.

PROJECTS

GO-TO-MARKET

  • Currently advising CEO and COO of a NY-based start-up in the identity verification space on how to position itself and approach its Series A round.
  • Guiding a female Founder and CEO on how to launch her Germany-based start-up in the US in the incredibly crowded HR/performance management market.

INSIGHTS

  • Direction on company positioning, market opportunity and value proposition in white paper and investor decks for B2B start-up seeking funding.
  • Advice on communication of sensitive information to constituents of a NY-based non-profit.

VALUE CREATION

  • Currently facilitating introductions to a select few venture capital firms for a NY-based start-up’s Series A initiative
  • Long-time advisor to CEO of SF-based cybersecurity company dealing with assorted funding, media, marketing and Board-level issues.
  • Mentor to CEO of B2C consumer internet start-up, focused on funding strategy and business expansion.

INDUSTRIES SERVED

B2B Software

  • SaaS and Cloud Platforms
  • Workforce/Performance Management
  • Adtech/Marketing Tech
  • Cybersecurity
  • Supply Chain and Logistics
  • Analytics, Data Tech and Infrastructure
  • Blockchain/Fintech

Agencies and Consultancies

  • Marketing/Digital
  • Public Relations
  • Advertising
  • Specialty (IT, Business)

B2C Marketplaces

  • Travel and Lifestyle
  • Wellness
  • Pets